Redefining Freediving in Baja California Sur
Salty Souls Freediving
Salty Souls Freediving is a woman-owned freediving school and the first freediving school to establish itself in La Ventana, Baja California Sur. They offer courses ranging from beginner to advanced, alongside immersive experiences like breathwork workshops, line and depth training, hybrid sea safari boat days, freediving retreats, shark expeditions, and day trips. Their mission is to make anyone feel comfortable in the water by sharing the art and science of diving in a single breath.
As a newly established business, Salty Souls sought to attract both seasoned divers and those who never imagined they could freedive. They needed high-quality content that captured the raw, adventurous, and transformative nature of their experiences—building visibility, trust, and excitement around their brand.
Brand & Goal
Sáasil Photo worked alongside Salty Souls to craft compelling visuals that told their story. By capturing the essence of their freediving courses, line training, and immersive experiences, we helped them showcase not just what they offer, but how it feels to be part of the Salty Souls community. Our content helped position them as the go-to freediving school in the region, attracting their ideal clients and elevating their brand presence.
Since our collaboration, Salty Souls has become the premier freediving company in La Ventana, operating year-round. Through strategic storytelling and high-quality content, they’ve built trust with their audience, strengthened their online presence, and driven consistent bookings. Their 2025 retreats and expeditions are already filling up, proving that the right visuals don’t just capture moments—they create demand.
Approach & Impact
Services Provided
Underwater Photography • Lifestyle Photography • Production • Creative Direction
“Shirena is an absolute gem of a photographer! Over the years, she has helped me with countless photoshoots, brand collaborations, and even my personal freediving photos. Her ability to bring my vision to life is unmatched—she’s incredible at providing clear direction, understanding my goals, and making sure the final results exceed my expectations.
What sets Shirena apart is her energy and professionalism. She’s always on point, radiating positivity, and creates such a comfortable atmosphere that any awkwardness just melts away. Having worked with many photographers, I can confidently say Shirena has been my go-to for years. Her consistency and talent keep me coming back, and every shoot with her delivers results that elevate my business and branding.
As someone who believes in investing in quality work, I can’t recommend Shirena enough. She has been instrumental in helping me take my business to the next level. If you’re looking for a photographer who is creative, professional, and a joy to work with, Shirena is the one!”.”
— Founder Emily Marzilli
