Flying Mayan

A Kiteboarding School Rooted in Passion and Tradition

Flying Mayan was a kiteboarding school in Baja California Sur, Mexico, founded by Moisés Borges, a seasoned kiteboarder with over 20 years of experience. As one of the first kiteboarding schools in the region, Flying Mayan embraced a back-to-basics approach, blending old-school style with new-school flair to offer an authentic and exhilarating kiteboarding experience.

Flying Mayan wanted to showcase their roots-driven teaching philosophy while highlighting the fun, accessibility, and thrill of kiteboarding. They needed high-quality, dynamic imagery that went beyond typical beach shots—photos that captured the feeling of the sport and resonated with both beginners and experienced riders. Additionally, they sought a stronger brand presence across social media to attract students who might not have previously felt included in the kiteboarding community.

Brand & Goal

At Sáasil Photo, we focused on immersive storytelling, capturing what it truly feels like to kite with Flying Mayan. Instead of just showcasing equipment or tricks, we told a visual narrative—from setting up gear on the beach and bringing along their dog to the adrenaline of soaring high above the water. We balanced expansive shots with intimate details, using negative space to emphasize height and close-ups to highlight the complexity of tricks. Our goal was to create engaging, aspirational imagery that made kiteboarding feel inviting, dynamic, and accessible—just as Flying Mayan approaches their lessons.

Following our collaboration, Flying Mayan gained a cohesive visual identity that set them apart from other kite schools. Their compelling imagery helped potential students visualize the experience, leading to a fully booked schedule. While Flying Mayan later transitioned away from kiteboarding to explore new ventures, our work provided them with a strong visual foundation that authentically represented their passion for the sport.